One thing that’s always disappointed me about the growth imperative is how the Christmas season is described based on gross sales. OK, that’s sad enough in itself but consider that a season is described as “disappointing” if it grows less than the average growth rate. As far as I know, none of the recent “disappointing” Christmases has actually amounted to a decrease in economic activity over the previous year. As far as I know, there has been positive growth in US Christmastime sales for as long as the growth imperative has been in place.
Maybe I will be the first to say this publicly, but probably this Christmas will be different.
Because the growth imperative flies in the face of reality, the time will come when the “disappointing” Christmas will actually amount to a retreat. Likely we are entering that time at this very moment. It will be interesting to see badly we cope; how badly we are dependent on our growth addiction. Oil addiction is just a symptom; we have blundered into a situation where the unsustainable is a core of our social organization.
Maybe the stupidity of the financial sector has done us a service by hastening the day of reckoning. We need to cope with sustainability. This is not that big a deal for most individuals (I think we’ll still have individual competition and individual wealth) but its a radical change for the society as a whole.
Will anybody be talking about this if the first “terrible” Christmas is upon us?