James Garvey, the author of a book called The Ethics of Climate Change has an interesting essay about the subject to stir up your interest.
Climate and Ethics
Michael Tobis
Michael Tobis, editor-in-chief of Planet3.0 and site cofounder, has always been interested in the interface between science and public policy. He holds a doctorate from the University of Wisconsin - Madison in Atmospheric and Oceanic Sciences where he developed a 3-D ocean model on a custom computing platform. He has been involved in sustainability conversations on the internet since 1992, has been a web software developer since 2000, and has been posting sustainability articles on the web since 2007.
In what sense is it naive? YOur comment is rather ambiguous.
Unfortunately, that article is naive…